EXECUTIVE SUMMARY
Proactive corporate communications executive with over ten years experience in building strong relationships with both print and digital press,
influencers and tastemakers. I've worked with global companies across multiple divisions in crafting and
implementing comprehensive corporate communications plans.
My work has been acknowledged by my peers including being named to PRWeek's Top Ten Publicists in Hollywood,
PRWeek's roundtable discussion on the landscape of public relations in Los Angeles and
Variety and the Hollywood Reporter.
PROFESSIONAL
EXPERIENCE
Twentieth Century Fox
Senior
Vice President, Corporate Communications
May 2005 – May 2007
- Architect of corporate communications
plan for Twentieth Century Fox, Blue Sky Studios and Fox 2000 Pictures.
- Shepherded comprehensive profile in the
Wall Street Journal citing the studio as a "powerhouse in the
industry."
- Spearheaded studio's inclusion in
industry rankings including its first entry atop the Vanity Fair New Establishment
list and the studio's marketing heads as Advertising Age's Marketers of
the Year.
- Orchestrated 2005 Variety Showmen of the
Year special issue honoring studio head's including multiple profiles
across all divisions and nearly 100 pages of content and advertising.
- Oversaw 2006 Academy Award campaign
managing team of six consultants for Twentieth Century Fox release WALK
THE LINE which won an Academy Award and the top three prizes at the Golden
Globe Awards.
- Administered studio's philanthropic profile
and charitable event participation including executive appearances and
event production.
- Collaborated on corporate communications
and investor relations initiatives between Fox Filmed Entertainment and
News Corp.
International Creative Management
Senior
Vice President, Corporate Communications
June 2001 – April 2005
- Engineered agency's worldwide corporate
communications plan across Beverly Hills, New York and London offices.
- Orchestrated company's inclusion in
multiple industry-wide power lists including moving agency from fourth to
second position in highly competitive market.
- Secured and managed 10-page profile on
senior agent in Los Angeles Magazine during Academy Award season.
- Oversaw press rollout of creation of
Videogame Division followed by establishing its executives as thought
leaders in the industry through various trade and business profiles.
- Steered agency's ranking on The Hollywood Reporter's annual Women in Entertainment special issue including breakout profiles on five executives.
- Responsible for media training for all
executives including speaking engagements, interviews and crisis
communication plans.
- Directed agency's philanthropic arm
including an annual budget of over $750,000 worldwide.
- Proactively built and maintained
strategic alliances between agency and key tastemakers, influencers and
members of the press.
- Liaison between agency and studios,
networks and production companies on all client deals in the business and
trade press.
- Expanded corporate communications
profile through two groundbreaking advertising strategies and grew
agency's presence in consumer press.
William Morris Agency
Director of Corporate Communications/Manager
of Media Relations
June 1997 – June 2001
- Collaborated on WMA's Centennial special
issue in Variety coordinating profiles across Beverly Hills, New York,
London and Nashville offices.
- Pitched and managed front page Los
Angeles Times profile of senior independent film agents timed to the start
of the Cannes Film Festival.
- Secured and oversaw senior agent's
participation in The Hollywood Reporter's annual NAACP Image Awards
diversity issue including panel discussion and advertising package.
- Generated all agent bios for corporate communications division.
- Streamlined agency's advertising plan
and managed the Abe Lastfogel philanthropy with an annual budget of over
$1 million.
Stephen
Rivers & Associates
Junior
Publicist
May
1996 – June 1997
- Maintained
client accounts that included major film actors, directors and artists.
- Organized client
interviews and photo shoots, fundraisers and online social networking site
launch parties.
SPECIALTIES
Corporate
Communications, Public and Investor Relations, Crisis Management/Issues Management, Advertising and Media Buying, Content Marketing, Social Media Analysis, Search Engine Optimization, Media Relationships and Media Training, New Speech Writing, Public and Philanthropic Affairs, Press Release Messaging
EDUCATION
University of California, Los Angeles
B.A. Mass
Communication Studies
Phi Beta Kappa, Summa
Cum Laude, Chancellor’s Service Award, College Honors, Special Olympics
Director
D/L Resumé
When you mention public relations people think crisis management. Damage control. Smoke and mirrors.
Spin.
It doesn't have to be that way. Public relations can be about reputation building. Brand expansion. Clear and honest.
Transparent.
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